Compare ActiveCampaign and Omnisend 
Featured Products
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Small-Business (92.2% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$0.00 Per Month
ActiveCampaign
Star Rating
(14,619)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansOmnisend
Star Rating
(1,175)4.6 out of 5
Market Segments
Small-Business (92.2% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in its automation capabilities, with users praising its flexible workflow builder that allows for detailed customer journeys based on user behavior. This feature significantly enhances the ability to send targeted emails automatically, saving time and effort.
- Users say that Omnisend stands out for its affordable pricing structure, particularly for small businesses. Many appreciate the fixed plans that do not automatically upgrade with increased active profiles, making budgeting easier and more predictable.
- Reviewers mention that ActiveCampaign's integrated CRM and advanced segmentation tools provide a powerful platform for creating personalized campaigns. Users highlight how this integration allows them to track customer journeys and analyze engagement effectively, all from a single interface.
- According to verified reviews, Omnisend is noted for its user-friendly interface and helpful customer support. Users have found the AI chatbot particularly effective in resolving issues, which contributes to a smoother user experience.
- G2 reviewers report that while ActiveCampaign has a higher overall satisfaction score, some users find it less intuitive during the initial setup compared to Omnisend, which is praised for its straightforward onboarding process.
- Users say that both platforms have their strengths in email marketing, but Omnisend's e-commerce integrations are particularly robust, making it a preferred choice for businesses focused on online sales, while ActiveCampaign shines in its comprehensive automation features.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Omnisend
Free
$0.00
Per Month
Best for starting businesses or for exploring Omnisend
- Email campaigns up to 500 /month
- Up to 60 international SMS & 500 Web Push
- Professional Looking Email Templates
Free Trial
ActiveCampaign
Free Trial is available
Omnisend
Free Trial is available
Ratings
Meets Requirements
8.8
11,145
8.9
923
Ease of Use
8.2
11,261
9.1
927
Ease of Setup
8.0
7,194
9.0
551
Ease of Admin
8.4
6,338
9.2
431
Quality of Support
8.5
10,317
9.1
844
Has the product been a good partner in doing business?
8.8
6,196
9.2
418
Product Direction (% positive)
8.2
10,550
9.1
900
Features by Category
Sales Force Automation
8.2
2102
|
Verified
Not enough data
7.0
1018
Not enough data
7.9
1764
|
Verified
Not enough data
7.7
1680
|
Verified
Not enough data
7.0
1220
|
Verified
Not enough data
7.6
1431
|
Verified
Not enough data
7.0
1206
|
Verified
Not enough data
6.9
1138
|
Verified
Not enough data
7.3
1280
|
Verified
Not enough data
Marketing Automation
9.0
2316
|
Verified
Not enough data
8.8
2204
|
Verified
Not enough data
8.5
2150
|
Verified
Not enough data
7.8
1483
|
Verified
Not enough data
Customer Support
7.6
1470
|
Verified
Not enough data
7.7
1628
|
Verified
Not enough data
7.9
1762
|
Verified
Not enough data
7.0
1323
|
Verified
Not enough data
7.5
1450
|
Verified
Not enough data
Reporting & Analytics
7.7
1952
|
Verified
Not enough data
7.9
2144
|
Verified
Not enough data
7.1
1289
|
Verified
Not enough data
Mobile & Social
7.3
1223
|
Verified
Not enough data
7.3
1327
|
Verified
Not enough data
7.1
1370
|
Verified
Not enough data
Platform
7.8
1983
|
Verified
Not enough data
8.0
1937
|
Verified
Not enough data
8.1
2028
|
Verified
Not enough data
7.3
1452
|
Verified
Not enough data
7.0
1349
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2100
|
Verified
Not enough data
7.4
1475
|
Verified
Not enough data
Integration
8.1
1929
|
Verified
Not enough data
8.1
1935
|
Verified
Not enough data
7.8
1635
|
Verified
Not enough data
Generative AI
6.1
644
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6479
|
Verified
9.0
701
|
Verified
8.9
6312
|
Verified
9.2
672
|
Verified
8.5
6140
|
Verified
8.9
665
|
Verified
8.8
5775
|
Verified
9.1
629
Online Marketing
7.4
4387
|
Verified
8.6
571
|
Verified
7.9
4075
|
Verified
8.6
556
|
Verified
7.8
3533
|
Verified
8.6
476
|
Verified
8.1
4864
|
Verified
8.8
608
|
Verified
7.8
3468
|
Verified
8.5
460
Lead Management
8.3
4360
|
Verified
8.6
483
|
Verified
8.0
3961
|
Verified
8.6
494
|
Verified
8.5
5109
|
Verified
8.7
571
|
Verified
8.0
3489
|
Verified
8.3
337
8.5
4356
|
Verified
8.6
457
|
Verified
8.1
3998
|
Verified
8.7
518
|
Verified
8.2
3794
|
Verified
8.5
471
|
Verified
8.0
3573
|
Verified
8.3
351
|
Verified
Campaign Management
8.0
3488
|
Verified
8.7
477
|
Verified
7.8
3104
|
Verified
8.2
352
7.2
2635
8.2
376
|
Verified
6.8
2335
|
Verified
8.2
358
Social
6.9
2321
|
Verified
7.9
354
7.3
2677
|
Verified
8.2
423
|
Verified
7.3
2547
|
Verified
8.2
400
|
Verified
7.1
2440
|
Verified
8.1
382
|
Verified
7.0
2398
|
Verified
8.0
370
|
Verified
Reporting & Analytics
8.1
5189
|
Verified
8.9
624
|
Verified
7.6
3588
|
Verified
8.6
546
|
Verified
7.2
2918
|
Verified
8.6
505
|
Verified
7.1
2723
|
Verified
8.7
516
|
Verified
6.9
2441
|
Verified
7.8
273
Platform
7.9
3720
|
Verified
8.5
421
|
Verified
8.2
3524
|
Verified
8.9
402
|
Verified
8.3
3703
|
Verified
8.9
293
|
Verified
7.5
2400
|
Verified
8.5
330
|
Verified
7.0
2133
|
Verified
8.1
297
|
Verified
8.4
3717
|
Verified
9.1
406
|
Verified
7.5
2425
|
Verified
8.7
316
|
Verified
Agentic AI - Marketing Automation
6.3
219
7.4
117
6.4
222
7.5
114
6.5
221
7.5
115
6.5
219
7.4
115
6.3
221
7.5
115
6.5
222
7.5
115
Integration
8.1
3754
|
Verified
8.7
389
|
Verified
8.1
3652
|
Verified
8.6
366
|
Verified
7.8
3128
|
Verified
8.4
334
|
Verified
Administration
Not enough data
8.5
97
Not enough data
8.5
95
Not enough data
8.6
87
Not enough data
8.9
93
Not enough data
8.2
74
Not enough data
8.4
80
Integrations
Not enough data
8.1
72
Not enough data
8.1
71
Not enough data
8.0
70
Not enough data
8.0
76
Platform
Not enough data
8.7
73
Not enough data
8.4
65
Not enough data
8.3
61
Not enough data
8.4
68
Not enough data
8.4
71
Not enough data
8.7
78
Not enough data
8.6
69
Not enough data
9.0
83
Messenger
7.4
1122
Not enough data
5.9
974
Not enough data
6.5
1000
Not enough data
6.9
1042
Not enough data
Channels
6.4
986
Not enough data
7.3
1171
Not enough data
6.0
912
Not enough data
5.5
830
Not enough data
6.0
837
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
354
Not enough data
Templates
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Not enough data
Multichannel
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Campaigns
Not enough data
9.2
100
Not enough data
9.3
97
Not enough data
9.3
91
Not enough data
9.2
94
Not enough data
9.1
90
Analytics
Not enough data
9.4
99
Not enough data
9.3
99
Optimization
Not enough data
9.0
78
Not enough data
9.0
94
Not enough data
9.1
87
Not enough data
9.2
95
Agentic AI - Push Notification
Not enough data
7.5
21
Not enough data
7.3
21
Not enough data
7.7
21
Templates
7.7
2020
8.4
409
|
Verified
6.3
1515
7.4
291
|
Verified
7.0
1616
8.1
289
7.5
1680
8.5
225
Edit
7.4
1754
8.4
386
|
Verified
8.0
1968
8.7
397
|
Verified
7.4
1662
8.3
318
|
Verified
Logistics
7.8
1817
8.7
390
|
Verified
7.0
1580
8.0
321
|
Verified
7.8
1774
8.6
362
|
Verified
7.8
1543
8.5
211
Generative AI
6.0
838
7.7
107
6.1
674
7.6
106
Agentic AI - Email Template Builder
6.2
110
6.9
72
6.2
109
7.0
71
Text Messaging
7.5
159
8.9
119
|
Verified
6.8
139
7.6
96
|
Verified
7.6
153
8.7
107
|
Verified
7.6
142
8.3
97
|
Verified
7.3
130
8.5
108
|
Verified
Feature Not Available
8.6
95
8.2
169
8.5
89
7.1
142
8.4
83
SMS Platform
7.7
154
8.6
121
|
Verified
8.8
172
9.0
127
|
Verified
7.6
128
Feature Not Available
6.8
121
Feature Not Available
7.0
123
8.2
76
|
Verified
8.0
144
8.5
74
|
Verified
Agentic AI - SMS Marketing
8.4
20
7.7
33
8.5
20
7.9
33
8.5
20
7.8
33
8.3
20
7.8
34
8.4
20
7.6
34
8.2
20
7.8
33
Design and Customization
7.7
203
8.3
56
7.6
198
8.3
55
8.1
180
8.7
54
8.0
190
8.8
54
Campaigns
7.9
169
8.6
53
8.3
180
8.4
53
7.9
147
8.3
54
7.8
181
8.5
53
Integrations
8.1
173
8.0
53
6.7
116
7.5
53
7.9
131
9.0
55
7.3
144
7.5
54
Generative AI
6.1
65
7.5
52
Agentic AI - Vulnerability Scanner
6.6
16
7.3
51
6.9
16
7.2
50
Attribution Modeling
7.1
206
Not enough data
7.1
198
Not enough data
6.7
189
Not enough data
6.8
188
Not enough data
6.3
175
Not enough data
7.0
189
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.1
198
Not enough data
7.1
194
Not enough data
7.3
210
Not enough data
7.9
249
Not enough data
Reporting
7.5
282
Not enough data
7.3
263
Not enough data
7.0
249
Not enough data
Platform Interoperability
7.8(won by default)
201
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Not enough data
Targeting
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Not enough data
Platform
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Not enough data
Page Customization
8.2
586
9.2
24
7.9
612
8.8
25
7.8
530
8.7
23
7.6
552
8.7
23
Page Optimization
7.6
425
8.7
23
7.8
529
9.2
23
7.5
472
9.1
23
7.2
413
8.1
23
Integrations
7.5
405
9.5
24
8.5
542
9.3
25
8.2
515
9.0
23
Generative AI
6.2
166
8.0
23
Agentic AI - Landing Page Builders
6.7
22
8.0
23
Customization
8.0
659
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
670
Not enough data
5.7
422
Not enough data
7.4
530
Not enough data
6.2
432
Not enough data
7.0
506
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.1
434
Not enough data
Agentic AI - Personalization
Not enough data
6.9
40
Not enough data
7.0
40
Not enough data
7.3
40
Not enough data
6.9
40
Not enough data
7.1
40
Not enough data
7.1
39
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
285
Not enough data
7.9
313
Not enough data
7.8
269
Not enough data
7.9
308
Not enough data
8.2
330
Not enough data
Predictive Analytics
8.0
292
Not enough data
7.8
276
Not enough data
7.3
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
304
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Omnisend are categorized as Marketing Automation, Pop-Up Builder, SMS Marketing, Email Template Builder, and Landing Page Builders
Unique Categories
ActiveCampaign is categorized as WhatsApp Marketing, CRM, Email Deliverability, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Omnisend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.2%
Other
57.3%
Retail
22.2%
Apparel & Fashion
16.4%
Consumer Goods
8.0%
Marketing and Advertising
6.4%
Health, Wellness and Fitness
5.6%
Other
41.4%
Alternatives
Discussions
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Omnichannel marketing
3 Comments
L
Omnichannel marketing is using digital and/or traditional marketing channels to send a relevant message to customers. Omnichannel is the idea of using all of...Read more
Is Omnisend better than Mailchimp?
2 Comments
L
Hi. Thanks for your question!
We have a lot of success stories of brands migrated from Mailchimp to Omnisend. You can check Omnisend reviews here on G2 and...Read more
Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?
2 Comments
L
Hi! Thanks for the question. Yes, you can track and see what your visitors are doing in your store in real-time with our website visitor tracking features....Read more
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